Privacy Policy

Livingoutloud AB (“we”, “us”, or “the Company”) is the data controller responsible for the processing of personal data in accordance with this Privacy Policy.
This policy explains what types of personal data we collect, how we process them, and what rights you have.
The policy applies to www.livingoutloudjohanna.com, www.johannakjohansson.com and www.livingoutloud.se.

You are always welcome to contact us if you have any questions about how we process your personal data.

1. What personal data do we collect and when?

Information you provide to us
We process the personal data you provide when you contact us — for example, through our website, by using our services, or by communicating with us via email, SMS, or phone.

2. Why do we process your personal data?

We process your personal data to provide and administer the services and products we offer.
We also process your personal data for marketing purposes, to promote our products and services.

Additionally, we may use your data to compile statistics for the purpose of monitoring and improving our services.

3. Legal basis for processing

We must have a legal basis to process your personal data. We process your personal data on the following grounds:

• To perform, administer, or enter into a contract with you or your employer

• When we have a legitimate interest in processing your personal data, such as for marketing or statistical analysis of service usage

• When we are legally required to process certain personal data, for example, for accounting purposes

4. Sharing of personal data

Data processors
In some cases, it is necessary for us to engage third parties to perform certain tasks, such as IT providers. These are considered data processors, and we have entered into data processing agreements with them.
We remain the data controller, and data processors may only process your data according to our instructions.

We carefully evaluate all our data processors to ensure they provide sufficient guarantees regarding data security and confidentiality. They are only engaged for purposes consistent with our own.

We may also disclose personal data to third parties — such as the police or other authorities — if required by law, a government order, or to protect our legal rights.

5. Where do we process your personal data?

Your personal data are processed only within the EU/EEA.

6. How long do we retain your personal data?

We never retain your personal data longer than necessary for the specific purpose for which they were collected.
We have established retention routines to ensure that personal data are deleted when no longer needed.

If you close your account with us, we will delete your associated data within three (3) months.

Retention periods may vary depending on purpose. Once the data are no longer needed, they will be securely deleted or anonymized.
Certain data (such as accounting records) must be stored for at least seven (7) years by law.

Personal data collected for marketing purposes are deleted no later than two (2) years after collection.

7. Cookies

Our website uses cookies. More information about our cookie management can be found on our website.

8. Your rights as a data subject

Under applicable data protection legislation, you have several rights regarding your personal data:

Right of access
You have the right to request information about what personal data we process about you. We may ask some questions to verify your identity before providing access.

Right to rectification
You have the right to request correction of inaccurate or incomplete personal data. In some cases, you may be able to correct information yourself.

Right to erasure (“right to be forgotten”)
You can request that we delete your personal data, for example if:

• The data are no longer needed for their original purpose

• You object to our processing based on legitimate interest

• The data have been unlawfully processed

• The data concern a child (under 13 years) for whom you have parental responsibility

• You withdraw your consent (if consent was the legal basis)

We may, however, deny deletion if we are legally required to retain certain information or need it to establish, exercise, or defend legal claims.

Right to restriction of processing
You have the right to request that we limit the processing of your data in certain cases, such as when verifying accuracy or during an ongoing objection process.

Right to object
You always have the right to object to processing based on legitimate interest and to opt out of direct marketing.

Right to data portability
You have the right to data portability when processing is based on consent or contract, provided the transfer is technically feasible and automated.

Exercising your rights
Requests to exercise your rights must be made in writing and signed by you. We will respond without undue delay and within 30 days.
Send your request via email, preferably from the email address registered with us.

9. Supervisory Authority

The Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) is responsible for monitoring compliance with data protection legislation.
If you believe we are processing your data incorrectly, you can contact IMY at https://www.imy.se.

10. Contact Information

Livingoutloud AB
Company registration number: 559500-4671
Email: info@livingoutloud.se

Contact us if you have any questions about how we process personal data or wish to exercise your rights.

11. Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy. The latest version will always be available on our website.
If significant changes are made, we will notify you.

Cookie Policy

We use cookies and similar technologies on our website. Below we explain which cookies we use, why we use them, and how you can manage your settings.

What are cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how our website is used.

Which cookies do we use?

Necessary cookies — these are required for the website to function properly and cannot be turned off.

Statistics cookies — these help us understand how visitors use our website, for example which pages are visited most. Information is collected anonymously.

Marketing cookies — we use Meta Pixel to show relevant ads on Facebook and Instagram, and to measure how our ads perform. These cookies are only activated if you accept them.

Managing your settings

You can change or withdraw your consent at any time by clicking the cookie icon at the bottom of the page. You can also set your browser to block cookies, but this may affect how the website functions.

Supervisory authority

If you believe we are handling your data incorrectly, you can contact the Swedish Authority for Privacy Protection (IMY) at www.imy.se.

Contact

Livingoutloud AB, 559500-4671, info@livingoutloud.se

Last updated: June 2026